Melania Trump’s office said there was no “hidden message” intended with the jacket. But Donald Trump later tweeted that the jacket’s message was aimed at the “fake news media.””Melania has learned how dishonest they are, and she truly no longer cares!” he tweeted.
The jacket, which was first listed June 24, is described as a “beautiful Olive Cargo Jacket” worn by “Our First Lady Melania Trump on Plane Yesterday while she was visiting illegal immigrant children being separated from their families. The message ‘I really don’t Care, do u?’ in the back of the jacket brought biggest controversy on internet & now become one of the most viral Jacket in America & beyond.”
Amazon did not immediately respond to BuzzFeed News’ request for comment.
Online t-shirt printing companies that are able to quickly produce and ship apparel make it easy to profit off viral memes like Melania’s jacket.Amazon has made selling merchandise easier for stores through its Merch by Amazon program, an invite-only program for Amazon sellers that allows them to remotely upload a design to print on apparel and ship from a warehouse without ever handling the merchandise themselves.Amazon confirmed to BuzzFeed News that the “I don’t really care do u?” apparel listed on its marketplace were produced via its Merch by Amazon program.”[Stores] can have a design up and live in an hour, and that kind of speed is something that really hasn’t been available before,” Nicholas Denissen, vice president with Merch By Amazon, told BuzzFeed News in May.Denissen declined to disclose in May how many stores and brands are participating in the program but added it has an “abundance of brands and designers and more and more coming everyday.”
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